Phoenix, Arizona-based UX-UI design and multimedia creative professional with a cross-cultural background. Specialties in design thinking, digital arts, illustration, fine arts, and photography. Every project aims to bridge the gap between why and how in creativity, communication ideas, and purposeful design.

Work
Experience

Thinkful · Full-time
UX/UI Design Student

2022 - Present

  • Conducted user surveys and interviews, and leveraged data to develop personas, empathy, journey maps, user stories, and flows to make informed design decisions.

  • Utilized the double-diamond process and design sprint methodologies.

  • Created adequate case studies to showcase findings and design decisions with clients and stakeholders.


 

2022 - August

  • Joined the design team is a social media plan calendar app, that helps users to manage their social.

  • Designed Calendar and Map view calendar feature for the app.

  • Managed research for the features.

  • UX/UI designer operating sprints.

  • Used Figma and Miro to conduct user research and create deliverables.

2022-JULY

Solo UX/UI Designer - GOBUS APP | Project Link

  • Tracking and navigation application for Midsized Metropolitan City, public transit system

  • The app provides ​​information upfront for lines, buses, and accurate timing.

  • Utilized double diamond design process and user-centered design as a solo UX/UI designer.

  • Used Figma, Miro, and Google Forms to conduct user research and create deliverables.

  • Built a branded, high-fidelity clickable prototype using Figma and Illustrator.

05/2015-08/2022

Gallery Professional Artist

Painter and Illustrator                                         

  • Participated in group exhibitions at Fondre Gallery, Phoenix, AZ, (2020-2021), Portland on the Park Gallery, Phoenix, AZ, (2020-2021), and 9 The Gallery, Phoenix, AZ (2020).

  • Participated in International exhibitions: Bologna children's book fair, Rome, Russia, (2020), Russa book fair, Moscow, Russia, (2015), and Singapore Art Exhibition, Singapore, (2015). 

  • Selected artist, Malek Museum Tehran, Iran (2016), Iranian artist forum, Tehran, Iran (2016-2019), Iranian Society of Illustrators, Tehran, Iran, (2016-2020).

05/2017-08/2018

Royaye Mehraban Kids Club
Tehran, Iran

Painter and Illustrator                                         

  • Participated in group exhibitions at Fondre Gallery, Phoenix, AZ, (2020-2021), Portland on the Park Gallery, Phoenix, AZ, (2020-2021), and 9 The Gallery, Phoenix, AZ (2020).

  • Participated in International exhibitions: Bologna children's book fair, Rome, Russia, (2020), Russa book fair, Moscow, Russia, (2015), and Singapore Art Exhibition, Singapore, (2015). 

  • Selected artist, Malek Museum Tehran, Iran (2016), Iranian artist forum, Tehran, Iran (2016-2019), Iranian Society of Illustrators, Tehran, Iran, (2016-2020).

UX/UI Designer - ROAM APP | Project Link

08/2015-05/2017

Kids animation TV show, Two Pocket, Confidential client
Tehran, Iran

Senior illustrator & graphic designer

  • Contributed to 2D real animation and conceptualized the story with illustrations.

  • Directed the animation team for story illustration.

  • Designed backgrounds, characters, credits stories, storyboards, and collage illustrations.

04/2015-12/2016

Cultural Organization of Tehran Municipality, Tehran, Iran

Freelance Graphic Designer

  • Conceptualized ideas from phrases to images and illustrated concepts to pictures on the poster designs.

  • Composed the layout with the concept and integrated typography with the poster layout.

09/2013-06/2019

TLS, (Tomorrow large scale system)
Tehran, Iran

Freelance Graphic Designer

  • Designed stationery, posters, logos, and advertisements and conceptualized the banking ideas into the design.

  • Illustrated banking concepts on advertisements, cards, and posters.

08/2012-08/2013

Osveye Iran
Tehran, Iran

Freelance Graphic Designer

  • Designed logos, stationery, and posters and conceptualized the banking ideas into the design.

  • Illustrated concepts on cards, posters, and stands.

08/2010-08/2011

SAMSUNG Mobile
Tehran, Iran

Graphic Designer

  • Designed posters, catalogs, Logos, and calendars.

  • Redesigned posters, catalog, and packaging from Korean design to Persian. 

  • Conceived idea from Korean design and implemented to Persian.

05/2010-08/2010 

SAMSUNG Mobile
Tehran, Iran

Intern Graphic Designer 

  • Designed posters, catalogs, Logos, and calendars.

  • Redesigned posters, catalog, and packaging from Korean design to Persian.

Education

04/2021-10/2021

UX/UI Design
Certificate

Arizona State University
Phoenix, AZ

  • Conducted user surveys and interviews, and leveraged data to develop personas, empathy, journey maps, user stories, and flows in order to make informed design decisions.

  • Utilized the double-diamond process and designed a sprint.

  • Created case studies to showcase findings and design decisions with clients and stakeholders

09/2010-09/2013

Illustration
Master's Degree

Art & Architecture University
Tehran, Iran

  • Practical study of communication arts and design principles, advertising, story, and infographic illustration.

01/2003-09/2007

Graphic Design
Bachelor's Degree

Art University of Tehran
Tehran, Iran

  • Study of communication arts and graphic design principles, poster, logo, brochure, and stationery design. 

Skills
& Expertise

  • Tools: Figma, XD, Sketch, InVision, Adobe Suite, Google Suite, Adobe Photoshop, Adobe Illustrator, Corel Draw, Procreate, Adobe Lightroom

  • Research/Design Skills: competitive analysis, heuristic evaluation, journey and empathy mapping, user interviews, user testing, benchmarking, ethnography, wireframing, rapid prototyping, and brand development

  • Additional Skills: Illustration, typography, logo design

  • Languages: English (Fluent), Farsi (Fluent)