Automatit Brand Identity Redesign

As part of the graphic design team at Automatit, I contributed to the complete redesign of the company’s visual identity, from the logo to a fully developed brand book that established a modern, cohesive look and feel. Our goal was to create a strong, unified brand presence that reflects Automatit’s leadership in the self-storage technology space.

 

The new brand system included updated typography, color palette, and visual guidelines. We selected Poppins as the primary typeface for its clean, modern aesthetic and excellent legibility across both digital and print formats. Its wide range of weights and styles allowed for flexible visual hierarchy, while its multilingual support ensured accessibility for a diverse audience.

 

I was responsible for designing all stationery materials, social media campaigns, presentation decks, and graphic assets needed for marketing and internal use. The result was a polished, consistent brand identity that enhanced Automatit’s professional image and communication across all platforms.